The client presented initial logo concepts generated through an online design tool. While these provided insight into their preferred elements and information, I proposed a more personalized branding solution to achieve a greater human connection.

 
 

Research for this brand established typography as the primary visual driver. Sun and horizon elements were incorporated as secondary supporting graphics. This document presents a selection of typeface explorations, focusing on achieving a warm, inviting, and professional brand perception, along with initial layout experimentation.

 
 

Following the client's color specifications of orange and gold, two final design options were selected for presentation. A collaborative discussion regarding the original tagline yielded a revised version, improving clarity and conciseness.

 
 

The final product.

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